It’s been a big year! 2021, our “golden year," marked seven years of Siete! It’s been a year of reflection about: where we started (we were pretty stoked when Guy Raz from How I Built This asked our brother, Miguel, and sister, Veronica, to tell our story on his podcast); the amazing community that helped get us to where we are today (how awesome are y’all’s baby photos on our community page!); and how our heritage, our Mexican-American hyphen, continues to inspire the future of Siete Family Foods.
We started off the year by bringing new delicious treats to shelves like our Grain Free Churro Strips, all-in-one Chorizo and Carnitas Cooking Spices, crispy and crunchy Kettle Cooked Potato Chips, and beloved Grain Free Mexican Cookies. They reminded us of foods we used to enjoy as children and special occasions like birthdays, weddings, and family gatherings.
But the product innovation didn’t stop there! We also shared some delicious Small Batches, and rounded out the year with a festive collaboration with our first-ever Juntos Fund recipient—CocoAndré Chocolatier. We couldn’t pick a favorite Small Batch even if we tried, but the best part of this year’s batches is a no-brainer: Y’all provided us with valuable feedback, and even voted on the next Small Batches to come. (More on that below!)
You also mentioned that you’d like to be able to find Siete in grocers near you, and around the same time we hit a whopping 100 teammates, we were able to expand and grow our offerings in retailers like Kroger, Target, Walmart, and Costco! (No, seriously! See for yourself with our handy-dandy store locator.) Not to mention when we finally crossed the border into Canada—not even our thickest snow shoes could have prepared us for how cool that moment was!
Now that the holidays have come, we’re feeling as grateful, humbled, and festive as ever. If you’d like to join us in salud, sabor, and get into the holiday spirit a little more, here’s how we’re celebrating:
(We can only say so much, but if you’re feeling a little curious and perhaps even investigative, here are some hints...)
And there you have it, familia! That’s about all we’ve bean dying to share with you! It’s been an incredible year and we cannot thank you enough for your love and support. Sharing our foods and being at your table, means the world to us, truly. We hope you have a very merry holiday and a happy new year!
Con mucho amor,
Your Siete Family