How We Built This - Sietefoods.com

March 22, 2021

Our Co-founders, Vero & Miguel, recently sat down (aka hopped on Zoom from their living rooms!) with our friend, Guy Raz, to tell him the story of Siete on the latest episode of the How I Built This podcast. Their conversation has us feeling nostalgic and grateful for the journey that led us to where we are today.



Before Siete, there was just the seven of us Garzas in Laredo, Texas. Our road to Siete began with family—our grandparents, our mom and dad, and our brothers and sisters.

If you’ve ever read our packaging, you may know the following part of our story well: When our sister, Vero, was diagnosed with several health conditions, our family of seven (siete) came together to support her by adopting a grain free diet—yes, all of us! Even with each other's support, it wasn’t easy. Giving up grains also meant giving up some of our favorite foods, like flour tortillas. It felt as if we were turning our back on our heritage. Like the problem-solver she is, Vero started experimenting in the kitchen, using alternative ingredients like almond flour to make a grain free tortilla. Our family knew that we had something special we wanted to share.

And yet, there’s so much more to our story that simply cannot fit on a bag of Grain Free Tortilla Chips.

We’re excited to share these untold stories (including some of the embarrassing ones we typically reserve for sharing around the dinner table) with you. It means the world to us to honor and give thanks to our familia, our community, where we’ve been, and where we’re going.



Also in Siete Stories

Meet Our Juntos Fund Finalists
Siete Juntos Fund Finalists
Meet Our Juntos Fund Finalists

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Our Juntos Fund initiative started when we set out to find Latino/Latina/Latiné food businesses creating positive change in their communities. We're honored to announce the recipient of the Siete Juntos Fund: 
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What Does Our Mexican-American Hyphen Sound Like?
What Does Our Mexican-American Hyphen Sound Like?
What Does Our Mexican-American Hyphen Sound Like?

August 02, 2021

Within our family, each of us have our own stories that come to mind when thinking about what it means to be Mexican-American. These experiences—of emotions, smells, tastes, sights, and sounds—are nostalgic to us, and embody what it means to “live the hyphen.”Living the hyphen is an important part of who we are not only as individuals or as a family, but on a larger scale, as a part of the Mexican-American community. Following the previous questions we’ve asked the Garzas about their hyphen, we’ve reached the final question: what does their Mexican-American hyphen sound like?
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