How We Built This - Sietefoods.com

March 22, 2021

Our Co-founders, Vero & Miguel, recently sat down (aka hopped on Zoom from their living rooms!) with our friend, Guy Raz, to tell him the story of Siete on the latest episode of the How I Built This podcast. Their conversation has us feeling nostalgic and grateful for the journey that led us to where we are today.



Before Siete, there was just the seven of us Garzas in Laredo, Texas. Our road to Siete began with family—our grandparents, our mom and dad, and our brothers and sisters.

If you’ve ever read our packaging, you may know the following part of our story well: When our sister, Vero, was diagnosed with several health conditions, our family of seven (siete) came together to support her by adopting a grain free diet—yes, all of us! Even with each other's support, it wasn’t easy. Giving up grains also meant giving up some of our favorite foods, like flour tortillas. It felt as if we were turning our back on our heritage. Like the problem-solver she is, Vero started experimenting in the kitchen, using alternative ingredients like almond flour to make a grain free tortilla. Our family knew that we had something special we wanted to share.

And yet, there’s so much more to our story that simply cannot fit on a bag of Grain Free Tortilla Chips.

We’re excited to share these untold stories (including some of the embarrassing ones we typically reserve for sharing around the dinner table) with you. It means the world to us to honor and give thanks to our familia, our community, where we’ve been, and where we’re going.



Also in Siete Stories

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In a word, we might offer that our Mexican-American hyphen feels like “perspective.” Understanding what albondigas aren’t by knowing what meatballs are; having a firm foot in two seemingly distinct cultures; cooking with ‘a little bit this and a bit little of that;’ growing up in Laredo and living in Austin. 
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Cinco con Siete is a season for gathering, a celebration of our family's culture, and an occasion for coming together with friends, neighbors, and community.
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When our co-founder and sister, Veronica, said she and our Culinary Innovation Team were going to make a queso potato chip, we said, “Y’all are crazy! Everyone knows you can dip a chip into queso, but a Kettle Cooked Queso Potato Chip?!” Sure enough, not only did they pull off a deliciously flavorful mouthful with every chip, but, in true form, they also made them gluten free, non gmo, and yes—even dairy free, too.
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