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These delicious potato chips highlight some of our favorite heritage flavors, represented by Luchador Jalapeño and Luchador Lime. Both bring unique flavors to the ring (and to these chips) with spice and tang, but we especially love enjoying them together. The same is true of our vibrant Latino community—which is why this month we celebrate cada voz (every voice), cada historia (every story), and cada sueño (every dream) that makes up our community. In joint celebration lies our greatest strength: togetherness.

¡Juntos Celebramos!

Latino Heritage Month is a time to celebrate culture and identity. Like our favorite luchadores (Mexican wrestlers) donning masks to become superheroes, we feel empowered when we celebrate our Mexican-American culture.

Armando Silva, the Latino artist behind this dynamic and vibrant packaging, uses his artistic platform to tell powerful stories, build community, and inspire audiences through art. His inspiration for this composition was the delicious flavor fusion of jalapeño and lime, memories of watching lucha libre (Mexican wrestling) as a child, and his interpretation of Juntos es Mejor. It's a celebration of his childhood, culture, and community.