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This Latino Heritage Month, our familia is celebrating the people who inspire us, in honor of our community—past, present, and future. By highlighting inspiring Latino/as, we celebrate our power as a community because Juntos Inspiramos, “together, we inspire.”

Our limited-edition Latino Heritage Month packaging was created by Latina artist and muralist, Christin Apodaca, who was born and raised in El Paso, Texas. She honors composition,light, and form through her black and white line drawings and larger-than-life murals.

This packaging is inspired by family, and it's her interpretation of what it means to honor the past and spark the future. Her design on our Kettle Cooked Fuego Lime Potato Chips is inspired by her grandpa and his garden of cacti she grew up watching him love and tend to. And in honor of her grandma and her loving support, Christin's art on our Mexican Wedding Cookies represents the promise of growth—like flowers and their seeds—and inspiration for the future.

special EDITION PACKAGING AVAILABLE EXCLUSIVELY AT TARGET