When our co-founder and sister, Veronica, said she and our Culinary Innovation Team were going to make a queso potato chip, we said, “Y’all are crazy! Everyone knows you can dip a chip into queso, but a Kettle Cooked Queso Potato Chip?!” Sure enough, not only did they pull off a deliciously flavorful mouthful with every chip, but, in true form, they also made them gluten free, non gmo, and yes—even dairy free, too.
We, Siete, are a Mexican-American food company that lives—what we call—“the hyphen.” The hyphen is a foundational, symbolic way of describing our culture as not being totally one thing or the other. In other words: it’s the blend of our authentic experience of both cultures, Mexican and American, into a unique identity that we identify with more than either culture on its own. Think: tacosand pizza, telenovelasand Friends, Laredoand Austin.
Our Co-Founders, Vero & Miguel, recently sat down (aka hopped on Zoom from their living rooms!) with our friend Guy Raz to tell him the story of Siete.
